Mike’s Hot Honey
Significant others are bound to disappoint. When the inevitable happens, let Mike be your comfort— hot, sweet, available, and the perfect accompaniment to your favorite comfort meals. No judgement here. Eating your feelings is encouraged.
Forgetting to order food for a significant other is an argument worthy offense. Next time it happens, viewers are reminded to tuck into your favorite comfort takeout made better by Mike.
Social media helps Mike stand out by always showing up—using reposts and likes to position Mike’s Hot Honey as a dependable, sweet-and-spicy partner.
There are few places better than a bar to find people fed up with their significant others. This activation places Mike’s Hot Honey directly into consumers’ hands. By partnering with local bars, the brand offers a cheeky alternative—leave significant others behind and take Mike home instead.
Collaborators: Marjorie Lewis & Michaela Brown
Coaster concept to be given out at bars alongside sauce packet.