Blick Art Materials
Parents of kids ages 5-12 see creativity as essential to their child’s growth. Blick Art Materials proves that even the wildest ideas can become real with the right tools. Before children design the future of space travel or transportation, they’ll hold a crayon.
Transit ads demonstrate how kids’ imaginative ideas become real with Blick’s quality art supplies.
The following executions adapt to context, using bold visuals on the billboard for quick impact, and added copy in print to reinforce how imagination turns into something tangible.
The following activation encourages parents to engage by entering their children’s artwork into a rotating gallery.
Collaborators: Marjorie Lewis & Michaela Brown