Victorinox Chef’s Knife
Living life on one’s own for the first time comes with many phone calls to parents— “Is this cooked all the way?” or “Which knives should I buy for my starter kitchen?” These questions are specific, but not unrealistic. Thankfully, with over 100 years of expertise, Victorinox has more experience in the kitchen than most parents and extended family members. That’s why we encouraged young adults to skip the dull questions and cut to more interesting uses of time spent on the phone with family.
Collaborators: Jadyn Sauter and Tsehai Bean
To capture passerby’s attention and lean into the brand’s legacy, we utilized the fire engine shades of red associated with the Swiss brand.
Two social posts reinforced the message by tying trends of the past to family nostalgia.
Positioned to grab the attention of young commuters, reminding them there are better uses of phone time— like debriefing with mom on why they weren’t the one.
