Miracle gro
Miracle-Gro reminds young adults that in the chaos of adulthood, caring for plants can be a calming and restorative way to manage stress.
This transit execution links burnout to the restorative nature of plants, positioning Miracle-Gro powered plants as a source of calm and recovery in everyday life.
An out-of-home execution connects self-doubt to the calming presence of plants, reinforcing the idea that Miracle-Gro powered plants can provide emotional stability.
Collaborators: Tsehai Bean & Courtney Mohn
A social media execution intended to reach young adults on Instagram.